The Gelato Bar

Some hugs are best served cold!

brand Identity

Content Creation

Social Media

The Gelato Bar, nestled in the heart of Bandra, was born in 2023 from Chef Rachi's inspiration during her 2022 trip to Italy. Fueled by a passion for authentic Italian gelato, Chef Rachi sourced local ingredients to bring the warmth and variety of Italy to the people of Mumbai.

Our aim was to forge an identity that mirrors the essence of gelato – a cold cuddle with a warm core. This philosophy permeates our logo, visual identity, design, and communication, creating a fun-loving, inviting brand

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The Gelato Bar set out to craft authentic Italian gelato without resorting to artificial flavors or premixes, using real and locally sourced ingredients.

the gap

Recognizing the absence of genuine flavor in numerous gelato spots, the brand decided to break away from the usual. The goal was clear:make people taste the gelato that is made with real, locally sourced ingredients without any artificial shortcuts. The real hurdle? Showing our ice cream-loving Indian friends that gelato isn't your run-of-the-mill frozen dessert – it's a flavorful journey that goes beyond expectations, and we're here to redefine the sweet game!

our approach

The Gelato Bar brings Italian dreams to life with the sight of freshly scooped gelato. With the brand log, we wanted to capture that magic. The 'o' in Gelato? Well, it's not just a letter – it's a sweet scoop of heaven that has been now captured in the logoThe brand's color palette, carefully curated for warmth and authenticity, echoes the comforting experience of savoring Italian treats. Step into our store, where these soft tones create an inviting atmosphere that complements the deliciousness of our gelato.Enter Scoop & Cone, the playful characters embodying gelato's personality – cool, celebratory, heartwarming, and always ready for a cold cuddle. This dynamic duo brings magic to our brand, capturing the essence of friendship.

The look, packaging and design needed to evoke a state of comfort and excitement

Every packaging detail is thoughtfully designed to enhance your experience. From transparent tubs showcasing nutritional info to cone sleeves, drip catchers ensuring mess-free joy, and sandwich sleeves keeping it all together. And a Gelato Gift Box that brings a mini gelato parlour experience at home. From cups to tissues, we wanted to ensure that your journey with the brand is a cozy, cold hug from start to finish.

A cold cuddle that keeps you coming back for more!

The gelateria is a cozy haven, inviting with warmth and flavor. The vibrant exterior, mirroring the brand's palette, catches your eye, delightful offerings imprinted on a mirrored menu. Flavor tags, wall frames telling tales of Scoop and Cone and a canvas enlightening you on ice cream vs. gelato. All this was then incorporated in the mobile Gelato Cart

Capturing the emotion of pure, unadulterated delight!

Our content mission iss to bring the brand motto, 'Made to melt your heart,' to life in every shot. Since the launch, we've captured the essence of gelato—highlighting the textures that make each scoop a delight. Beyond the gelato, our content focuses on the authentic emotions people feel, from joyous smiles to blissful moments, telling the story of pure delight.