Rena Germany

Adding a little ease to everyday homes and kitchens.

Social Media

Content Creation

Rena Germany is an Indian bakeware, kitchenware and hostware brand that makes affordable, efficient and elegant products. Inspired by the Netflix show ‘Bridgerton’ the company’s product designers wanted to create a collection that would capture the regal yet modern mood and feel of the show. That’s how The Victorian Afternoon Collection came to be.

There was a lot that could be achieved in terms of how these products could assist you while you cook and serve food. They were a small step towards making your everyday tasks more immersive and efficient. And that’s what we wanted to bring out.

It’s all about efficiency, ease and sleek designs!

the gap

The intricate and pleasing designs of all the products made by Rena somewhere began to take away from how functional they were. The sleek appearance of the products took away from the requirements they fulfil. The kitchen and bakeware products were designed to elevate every step of the baking and cooking process while the hostware collections were made to allow hosts to express themselves with the food they serve.

our approach

In order to bring out the functionality of each product, we created content around their applications and decided to educate the audience on what they could do with the products. We wanted each product to be considered an essential from the POV of a customer, when they thought of their kitchen, baking or hosting, we wanted them to think of Rena.

To make the brand more relevant, we create a few content bucket:
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Rena Recommends:

‍Taking a break from mundane is what this bucket is all about! We believe that everyone needs a break from routine so this one is all about recommending activities that our audience can do, places they can go to and food that they can indulge themselves in to take that much needed break.
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Rena Recipes:
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‍Here we gave our audience easy recipes that they could be created using the brand’s kitchenware and bakeware and be served in their hostware.
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Reinvent with Rena:

‍The thing with Rena is, with a little bit of creativity their products can be used in more than one way. Here we get innovative with products and their functionality to highlight the usability and multiple roles the products can play.Every product of Rena is a product made with thought and design to make their consumer’s lives easier. With the help of a little creativity and innovativeness we wanted to convey this message to their customers.