Despite their success, Linkage Technologies realized that their branding did not effectively communicate their values of transparency, their layered process, and experience to their customers. While their business model and principles were in place, the same didn’t translate into their brand communication and design. We wanted to create a brand that would reflect the credibility built by the company over the last 25 years.

We wanted to create a brand that displays transparency, simplicity and integrity. In order to avoid clutter, we created a look that was both sharp and minimalistic, using colors like navy blue and orange to display trust and energy respectively.

Linkage is committed to ensuring that their customers are in the known about where they are in the process, leaving no gap for confusion or doubt. By keeping the users updated at every step, Linkage takes them through all the layers to merge into one seamless experience - we created the striped brand element in the identity to reflect this value. Through various touchpoints, from their offline office stationery to their external communications, the design was kept consistent and the communication was simple and crisp.

Although the customers only see the end result, the company's identity focuses on the layers that seamlessly form the end result, which is what we depict through the brand identity.