Lil Gamby
Italian pizza meets the streets of LA in Mumbai
Brand Language
Content creation
Social Media
Lil Gamby isn't your same ol' run-of-the-mill pizza place. It's a place where authentic Italian flavors meet Mumbai's streets, which were heavily inspired by Western pop culture. All this sounds pretty easy to grasp, but the gap between thought and execution is where Lil Gamby faced issues, and that's when we entered the picture.
The plan was simple, inject everything into this brand that street pop culture has to offer, as we could clearly see that was the missing piece.
To create a unique brand voice you need to create a brand voice that's unique
the gap
Lil Gamby knew they had good products to offer, but good products only get you that far in today's market. To stand out, they needed to find a voice that spoke specifically to the people they were trying to target.
our approach
Convincing the team that the voice we plan to create would sound like noise to many and music to few was the stepping stone to building what this brand is today. You can't be a brand that is for all. Locking in on the target allowed us to explore all facets of this brand experience journey. We took pop culture, infused it with street-style Italian cuisine, and delivered it through our content creation and design.
If you know you know
What we sought to create was a design language that catered specifically to a modern and young age group. Right from the content created to the copy written, our design style was all about bringing these together for a person that's well-versed in the world of today's pop culture.
Haven't we said enough? Let's show you the stuff that we did on social.
Creative direction
Divika Mehta
Niklesh Karnani
Visual design
Prinesh Vichare
project Management
Adnan Plummer
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