Dine With Grey

It Was All Grey!

Collection Identity

Content Creation

Social Media

Rena Germany is an Indian bakeware, kitchenware and hostware brand that makes affordable, efficient and elegant products. Dine with Grey was a collection made inspired by the cold weather but warm atmosphere of Scandinavia. The products created carried inklings of the Scandinavian design style - modern, sleek and functional. Round with flat edges, perfected with precision, the collection was designed to exude comfort and warmth.

We wanted to extend that feeling of warm comfort in the cold to our consumers.

The Comfort of Grey

our approach

There is depth in black, lightness in white and comfort in grey. Building on this comfort, we created 3 moods for Dine with Grey - Still with Grey, Rise with Grey and Explore with Grey. Each mood emitted different feelings associated with the products.

Still with grey was about taking a step back from the noise.

Rise with grey was about bringing balance to your day.

Explore with grey was about exploring the world while holding on to that feeling of home.

These 3 moods came together under the big umbrella of Dine with Grey where each piece had its own versatility and functionality made to be suited for any occasion of the day. Each mood had its own illustration created to bring out the same feeling visually. The colour used was, of course, inspired by the cool grey of the products along with tints of blue to accentuate that comforting and soothing feeling. The assets of the collection were used across social media, packaging and print collaterals to further create recognition and share the comfort of grey with our customers.

Grey is neither warm nor cold, grey is just comfortable, that’s the feeling we wanted to communicate to our consumers through Dine With Grey.

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The noisy world we live in often leaves us without any quiet moments. There is something magical about ruminating alone over a quiet cup of tea or coffee. Let’s steal these moments from the day. Come be still with grey.

How do you start your day? Are you normally scurrying around to make a quick cup of tea or coffee? Or do you sit and enjoy breakfast with your family? Start your day with balance. Start your day with grey; rise with grey.

Leaping out of your comfort zone and exploring new things leads to some of the most wholesome memories! Let us be a part of your adventures and escapades. You bring the adventure, we'll bring the coziness. Come explore with grey.