Classic Cane

Keeping it Cane-did.

Collection Identity

Content Creation

Rena Germany is an Indian bakeware, kitchenware and hostware brand that makes affordable, efficient and elegant products. The Classic Cane Collection was the first standalone collection that Rena Germany launched, as the collection theme and products were quite different from their regular hostware. As the name suggests, all the products are made of the rattan plant (cane) and hand-weaved by artisans in Assam. The products are naturally sourced and sustainable in nature.

We wanted the collection to have the integrity of nature along with the finesse of Rena Germany, to complement its raw but classic products.

Creative direction

Divika Mehta

Visual design

Dashmi Shetty

Copy

Shikha Mehta

Content Creation

Rohit Jhangiani

Divika Mehta

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