Alt Milk

Can milk be Alt that?

Packaging Design

Visual Language

Communication

After years of research, co-founders Shweta and Aman Khandelwal agreed that an alternative approach was required to revolutionize the dairy industry. Their research suggested that dairy products can be potentially hazardous to the human body. That’s when they decided to create a product that would be kinder to the environment and the human body. Their research led them to create a nutrition-packed vegan milk product, made out of Indian crops like amaranth jowar and ragi, different from the regular nut, oat and soy based approach.

All we needed to do was milk the uniqueness of the product to exemplify its identity.

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The product was disruptive, loud and new. And we wanted to bring out that fresh, disruptive personality to the brand’s identity.

the gap

While the brand brought a unique product to the table, it needed to educate its audience about what made this product different.

our approach

We needed to tread carefully while deciding what approach to use for the brand given the stigmas and biases attached with the word ‘vegan’ and yet create something that spoke to customers and caught their attention. The industry approach of minimalistic and simple design didn’t match the disruptive nature of the brand. So we decided to create a fun, loud and yet friendly identity that would entice customers to know more about the brand.

Alt isn’t about forcing you to make the switch, it’s about asking you to give it a chance. It’s really alt that: inclusive, disruptive and conscious. And its identity exemplifies this friendly stance while doing justice to the unique product they’ve created.